Make Money Online With Your Offline Business

Make Money Online 
Double your profits by putting your offline business online.  Read here for free information on putting your business online

Put Your Business Online

You have your own offline business and you would like to expand. Going online has many advantages and disadvantages:

What are the Pros and Cons?

Pros

• You don't have to get new premises.
• It gives you access to a world-wide market, rather than just anyone within the vicinity of the off-line business.
• Lower costs.
• 24/7 opening.  If you business is offline, you can usually only operate for 8 of those 24 hours, and 5 of those 7 days.
• You can sell your products and/or services through affiliates.
• You can sell affiliate or drop shipping goods as well as your own range if you want to.

Cons

• You have to learn a whole new way of marketing.
• You have to learn about a whole load of online technical matters you have never had to deal with before.

 Who Might Want to Take Their Own Online Business? 

Those who might want to take their own online business include business owners who:

• Want to expand, but don't have enough capital to do it offline.
• Want to experiment with different products, services and ways of doing business.
• Want to reach a much more varied customer base.
• Increase the return from their current investment in time, effort and learning.

 What you have to Consider

There are several things you have to consider:

• Will the online business be a copy of the offline business or something different?
• Is there a market for it online?
• Can your suppliers cope with any potential increase in demand?
• How will the actual process operate?
• What sort of payment system and/or shopping cart and will you put on your site?
• How will you put your site together and get it online? DIY or GSI (Get Someone In)?
• How will you bring your customers to the site (marketing)?
• What price are similar products / services are being sold for online?
• Can you sell enough to achieve your required income?
• Is the quality of your products / services high enough?

 Work Out How the Process Will Operate (The Business Model)

When starting your own business, you will need to work out exactly what has to happen between your customer ordering your goods and your customer receiving your goods. Unhappy customers are dangerous weapons, and you don't want any of them pointed at you!

Below is a very simple example of a work-flow process. Start with your customer's actions and walk through everything that has to happen in order for the customer to receive their goods quickly and in good condition.

  Work out How You Will Bring Your Customers to the Site and Keep them Coming Back

Online marketing will be where you have to put the most effort for your internet business.

Considerations:

Some of the things you will have to manage to make sure your online business is successful are:

• Search Engine Optimisation (SEO) or getting customers to your site for nothing.
• E-mail marketing.
• Audio / video Seminars.
• Sales (squeeze) pages.
• Using Social Media including blogs.
• Building links.

 These are just a few of the areas you will have to work on when building your online business. Even if you can afford to outsource from the beginning, it is vital you have helped to design the marketing plan and are able to detail it to others who may be working with you.

Set Up the Website and/or Blog
You may be able to outsource the design of your website and/or blog. However, if you are not don't worry. Many Internet Service Providers supply a range of free website templates with a range of fairly simple editing tools if you buy their internet services.

It is also possible to get a free website and even free hosting. Watch out for a surfeit of adverts though!

Remember, if you don't like the sound of this, you can get information about three other ways of setting up your business online cheaply in other blogs:

     Affiliate Marketing                      Drop Shipping                                       Putting Your Business Online

 And through My Business Coach Online

Get our free 5 part introduction to becoming an affiliate.


 If you are not sure which type of online business is for you, it does not matter – you can use them all. Consider some of these examples: 

• How about putting your own existing offline business online, and adding a range from a drop shipping warehouse?
• You could have a drop shipping site with some links to affiliate goods.
• You could have your own online business with a range of drop shipping goods and a few affiliate items as well
• You could put all four approaches on one site.

The point about this is that you are here to enjoy yourself and to make money online. You should try different approaches to make sure that you are not missing the thing that would push your site into the stratosphere.