Online Businesses can be profitable - in the right niche

Find the Right Niche to Make Money Online

Anyone can make any amount of money they chose online, as long as they chose the right niche.

What is a Niche?

A niche is a tiny, usually specialised corner of a market.  For example, there is a market for Jewellery. Within that there are markets for precious jewellery and costume jewellery. There are markets for Celtic, Indian and Chinese jewellery to name a tiny few.

Let's go with Celtic jewellery. You could say the market was split into types of trinket (necklaces, bracelets etc). You could break the market up by what the jewellery was made of (gold, silver, semi-precious metals, plastic etc). You could break the market up by colour – blue, gold, red etc. There are as many ways to break markets up as there are features to the jewellery.

You might find that there are enough people interested in blue, plastic Celtic jewellery. If this just happens to be your passion, and there are not too many competitors – you have found the perfect niche, and have taken a great step along the path of making money online.

Find out what markets are considered to be hot then send for our step by step how to choose the perfect niche for you by sending for our free introductory course on Affiliate Marketing.


Why Should I Go for a Small Niche?

The great thing about the internet is that you can reach a huge market. The worst thing about the internet is the huge range of competitors you are exposed to.

Focusing on a small niche minimizes the competition (if you chose the niche well) and actually makes it easier to reach out to your potential customers.

How Does A Small Niche Make Reaching Customers Easier?

People searching on the web have a good idea what they want and they use words to find it. “Green cow” might be their Google entry; “vacation in Ethiopia” might echo round Yahoo’s database.

It is this use of words that will help us find the perfect niche.

Slicing up the pie

Take the examples above. You might have decided that you want to sell cows or vacations. But if you just head for those markets, you will find it is very crowded. (20,000,000 results for cows and 56,000000 for vacation on Google at the last search).

But if you used Google Adwords tools or Wordtracker, you would discover that people are quite specific in what they search for.

You might find for example, that there are 200 searches a day for ‘green cows’ and 500 for ‘vacation in Ethiopia’. Now we are beginning to slice that pie up into manageable slices. And now you are beginning to see the outlines of a niche, a place you can make ‘all your own’ with a very definite group of potential customers and little competiton.

Finding your niche, understanding the people in it and giving them exactly what they want is one of the key secrets to making a success of starting a small business online.

Step by Step by Step

Again, if you want step by step instruction as to how to find your niche send for our introductory course in Affiliate Marketing.